Search engine optimization is very important for your website, there are a few components of search engine optimization that you need to consider when in the planning phases of your marketing.
1, Keyword Phrase- Each keyword phrase must be identified for each page that you are want to optimize for search. That particular phrase should be in the title tags for that page and mentioned at least a couple of times off the page as well. You need to be able to clearly tell the search engines what that page is about and this is what does the job.
2, Content- You need to make sure that your website is content rich, content simply means relevant useful information in your niche that people will appreciate. Remember that Google is providing a product to their customers and that is relevant results. So in order to get listed in their product you need to help them satisfy their users. You are actually sharing customers with the search engines.
3, Backlinks- Backlinks are simply mentions of your website on other relevant sites. When your site is mentioned on another website online, it shows that your website is "important" in your niche and the search engines will give more weight to your site with the more relevant links that you have. So make sure you are not an island online and socialize with other sites that are related to your niche and you guys can all get noticed!
Keep these factors in mind while optimizing for the search engines and you will be ahead of the game.
