Search Engine Optimization (SEO) experts know many of the factors that Google weighs to determine which websites will rank on the first page of search results, but no one knows exactly how much weight Google attaches to each factor. Even the experts get it wrong sometimes, spending vast amounts of money on SEO can be a waste. No one can guarantee you the number 1 spot in Google or any other search engine, and if they do, it will only be for keywords that hardly anyone searches for.
- Identifying profitable keywords
- How much competition there is for your chosen keyword
- The number of pages your website has
- How much keyword rich content you have
- How well you use keywords on your site
- Your site's domain name
- How may incoming links you have
What you need to do to get on the first page of Google and make more sales.
Make sure your website is the best for the services and products you offer. If your site has long blocks of unbroken text, is cluttered, difficult to navigate, unattractive or doesn't have what people are searching for, then even if your site gets to the top of search engine rankings, the increased traffic won't be much good to you.
Add regular features, articles and special offers, give your visitors good reason to return to your site. Note what your competitors are doing and keep abreast of new trends. Research, update and constantly improve. Make sure you have an opt in box and give your visitors a good reason to give you their email address so that you can keep in touch and bring them back to your site.
Identify the best keywords for your website. Give the search engines good reasons to include your site when they are listing relevant search results. Help your website to be found by including the words people are using to search in your text.
Apply standard website optimization techniques to your website: keyword density, keywords in page titles, descriptions, headings, sub headings, anchor text, alt image tags...
Sprinkle your keywords throughout your website and make sure you use your keywords in context. Mix up your keyword phrases, and make sure your text doesn't sound stilted or un-natural. The last thing you want to do is get on the first page of Google but lose customers.
Build lots of one way links to your website. Each links counts as a vote in your favour and is a key factor in search engine optimisation.
While SEO is important and worth paying for if you can afford it, there are many things you can do to optimize your website if you can't afford to pay an expert. Just remember that optimizing your site takes time and you are unlikely to see immediate results unless you have identified a keyword that has little effective competition.
And the bonus is that even if your site never gets to be on the first page of Google, following these steps will benefit both your website and your business.
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