samedi 4 octobre 2008

- First Page of Google - How to Get Your Website on the First Page of Google.

Why does my website need to be on the first page of Google?
If your website isn't on the first page of Google it is virtually invisible. Only 10% of searchers bother to search beyond the first page of search results. If your site is not on the first few pages, it is unlikely that your web site will ever be seen - except by you and your friends!

Search Engine Optimization (SEO) experts know many of the factors that Google weighs to determine which websites will rank on the first page of search results, but no one knows exactly how much weight Google attaches to each factor. Even the experts get it wrong sometimes, spending vast amounts of money on SEO can be a waste. No one can guarantee you the number 1 spot in Google or any other search engine, and if they do, it will only be for keywords that hardly anyone searches for.
Can you really get your site listed on the first page of Google?
Yes, you can get onto the first page of Google - if you follow basic search engine optimization principles and are prepared to work hard. Getting listed on the first page of Google depends on a number of factors:
  • Identifying profitable keywords
  • How much competition there is for your chosen keyword
  • The number of pages your website has
  • How much keyword rich content you have
  • How well you use keywords on your site
  • Your site's domain name
  • How may incoming links you have

Amongst others...

What you need to do to get on the first page of Google and make more sales.

Make sure your website is the best for the services and products you offer. If your site has long blocks of unbroken text, is cluttered, difficult to navigate, unattractive or doesn't have what people are searching for, then even if your site gets to the top of search engine rankings, the increased traffic won't be much good to you.

Add regular features, articles and special offers, give your visitors good reason to return to your site. Note what your competitors are doing and keep abreast of new trends. Research, update and constantly improve. Make sure you have an opt in box and give your visitors a good reason to give you their email address so that you can keep in touch and bring them back to your site.

Identify the best keywords for your website. Give the search engines good reasons to include your site when they are listing relevant search results. Help your website to be found by including the words people are using to search in your text.

Apply standard website optimization techniques to your website: keyword density, keywords in page titles, descriptions, headings, sub headings, anchor text, alt image tags...

Sprinkle your keywords throughout your website and make sure you use your keywords in context. Mix up your keyword phrases, and make sure your text doesn't sound stilted or un-natural. The last thing you want to do is get on the first page of Google but lose customers.

Build lots of one way links to your website. Each links counts as a vote in your favour and is a key factor in search engine optimisation.

While SEO is important and worth paying for if you can afford it, there are many things you can do to optimize your website if you can't afford to pay an expert. Just remember that optimizing your site takes time and you are unlikely to see immediate results unless you have identified a keyword that has little effective competition.

And the bonus is that even if your site never gets to be on the first page of Google, following these steps will benefit both your website and your business.

If you have a website or blog and you'd like more visitors, I'd like to offer you How To Get More Visitors To Your Website for free so that you can discover where to put your keywords for maximum SEO effect. Just click this link and you'll have your free audio in minutes.
You will also receive a free report, Really useful Free Traffic Tips so that you can start getting more than your share of free search engine traffic.

- Top 3 Easy Steps to Rank in Google.

Ranking in Google for your chosen keywords can be accomplished with 3 simple steps. Let's discuss them one at a time.
1. Research the keywords you want to rank for.
Before you can optimize a site for the keywords you want to rank for, you need to know if those keywords are worth ranking for. It doesn't matter if you rank in Google for keywords that nobody is searching for. To find out how many searches are performed each month for a given set of keywords, use Google's AdWords keyword tool.
2. Assess the competition for your chosen keywords.
We'd all love to rank in Google for "life insurance" or "home loans", but the competition is incredibly fierce, and it would be very difficult for a one or two person team to accomplish. That's why it's important to asses the competition for your chosen keywords beforehand.

To find out how difficult it will be to rank for a given set of keywords, perform a search in Google for the keywords. Then, one by one, copy the URL of the top 5 ranking web sites and paste them into Yahoo's Site Explorer.

After pasting a URL into the site explorer, look at the number of "inlinks" shown. If any of the sites in the top 5 search results have fewer than 300-500 inlinks (incoming links to the URL), then you have a good chance of ranking well for those keywords.
3. Build links to your site using your given keywords as the link text.
To rank well in Google, the primary thing you need to do is build links into your web site that use the keywords you want to rank for as the link text. For instance, if you want to rank in Google for "small blue widgets", then you need links aimed at your site with the phrase "small blue widgets" as the link text.

However, you need to have a variety of link texts to prevent Google from thinking you are spamming their search engine. A good rule of thumb is the 60/30/10 rule: 60% of your links should have your primary keywords as the link text, 30% should have your secondary keywords, and 10% should have a third set of keywords.

Make sure you build your links slowly over time, at the rate of 3-5 links per day at most. If you build your links too fast, Google will think you're out to game their search engine and will not rank your site well. This is especially true if your site is brand new. Older sites can get away with a bit more links per day.
Research Is Easy, And Links Can Be, Too.
The research steps of search engine optimization (steps #1 and #2) are easy enough to perform on your own. However, to build the quantity of links you need in order for your site to rank in Google, and to build those links in the way that Google will reward, you need a proven link building system.
Is there such a system that automatically builds links to your site in the way that Google likes to see, helping you to rank in Google very quickly? Yes, there is. The system I strongly recommend has achieved thousands of top 10 rankings in Google for hundreds of webmasters, and can do the same for you as well.