Search engines drive potential visitors to your websites. But in order for visitors to reach your website,you have to give them specific and effective keywords and phrases that will direct them right to your website.Finding the exact right words or phrases will bring tons of traffic to your website.But if your keywords are too general or popularly used, then you will get less website traffic or noting at all.
Your keywords or phrase is the heart of your website marketing strategy.If they are not written with accuracy targeting traffic to your website,then no matter how aggressive your marketing campaign may be, the right people will never reach you. Your first strategy is to gather and evaluate keywords and phrases,so think like a customer and not a website owner.Instead writing down a list of potential search words and phrases yourself, ask for words from as many customers as you can. You will most likely find out that your understanding of your business and your customers' understanding is likely different,this an invaluable resource.You will find the words you gather from them are words and phrases you probably never would have thought of for your product/s.
Now you have to evaluate the words and phrases gathered from your customers,friends and family, narrow down that list to a small number of words and phrases that will direct the highest number of quality visitors to your website.In evaluating the effectiveness of keywords, bear in mind the usp of the product.
There is software like WordTracker that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity, they will even suggest variations of your words and phrases.
