Affichage des articles dont le libellé est Markiting. Afficher tous les articles
Affichage des articles dont le libellé est Markiting. Afficher tous les articles

samedi 4 octobre 2008

- SEO and Your Small Business - Why Search Engine Optimization is Important.

Much like having a fancy front window, your website is your store front, and a virtual representation of your company. In order to get traffic, your website code must be optimized specifically for your business niche. Making sure your website code is properly optimized is crucial to maintaining your web presence.
A "good" site doesn't necessarily mean a site that's loaded to the brim with bright flash and other animations. While they are certainly visually important; no one will see them if they cant find your website. A properly optimized page will help ensure customers find you when they begin their search for your product. Eighty percent of all online transactions start with a search- Google alone processes 200 MILLION searches per day.
Of all those people, 75% never scroll past the first page of results. These are some pretty impressive numbers. As you can see, its imperative that your business have a top ten placement within major search engines.

As you may be aware, basic search engine results are classified as "organic." These are the result of "bots" that constantly crawl and monitor websites, looking for the most relevant information supplied for specific keywords. These bots take into account the text on your webpage, how often your keywords appear in the text, as well as how many sites are linking back to yours as a source of quality information. Text equals more information, and a well informed customer is a customer that makes a purchase.

Optimizing your page to include the best keywords for your business should be taken into consideration during the conception and design of your companies website. Your domain name should even contain keywords, where appropriate.

SEO Specialty companies provide your website with their search engine expertise and implement the proper techniques that will improve your organic ranking. Often "web design" companies do just that - design.
Your best bet is to pick a SEO company that provides service after you pay them; someone that will work with you to continually make sure your site is optimized for better performance and do whats best for YOUR business - not just theirs.
You may hear of "secrets" your web designer doesn't want you to know - we don't believe in keeping secrets from our customers. We believe in educating and providing service, which we believe is why youre looking for an SEO expert.
Albert Martino, Search Engine Experthttp://www.invertedgravity.com/ - Inverted Gravity SEO Services.

- How to SEO My Website - Ways to Optimize My Website For the Search Engines.

Search engine optimization is very important for your website, there are a few components of search engine optimization that you need to consider when in the planning phases of your marketing.
1, Keyword Phrase- Each keyword phrase must be identified for each page that you are want to optimize for search. That particular phrase should be in the title tags for that page and mentioned at least a couple of times off the page as well. You need to be able to clearly tell the search engines what that page is about and this is what does the job.

2, Content- You need to make sure that your website is content rich, content simply means relevant useful information in your niche that people will appreciate. Remember that Google is providing a product to their customers and that is relevant results. So in order to get listed in their product you need to help them satisfy their users. You are actually sharing customers with the search engines.

3, Backlinks- Backlinks are simply mentions of your website on other relevant sites. When your site is mentioned on another website online, it shows that your website is "important" in your niche and the search engines will give more weight to your site with the more relevant links that you have. So make sure you are not an island online and socialize with other sites that are related to your niche and you guys can all get noticed!
Keep these factors in mind while optimizing for the search engines and you will be ahead of the game.

I wasted 17 months trying to drive profitable traffic to my website, but you should not do the same. Instead click here to get a copy of my "Quality Traffic Report". In it I will show you my results after testing Content Marketing vs. Google pay per click, you can use the results to start driving profitable traffic to your website and also increase your opt-in rate. visit http://www.qualitytrafficbuilder.com/traffic

- Top SEO Secrets For Beginners!

SEO isn't as hard as you may think it is. In fact, with just a few tips, you can increase your daily site traffic.
Here are the top 8 SEO Secrets that will rise your ranking today! Yes, that's right, today. Using these tips, I made a website on July 5th and it was indexed by Google less than fourteen hours later.
If you would like to learn to do the same read on for the top 8 SEO Secrets.
1. Keyword search is important for SEO. You will want to search the keywords you think your site should use to see what the search results are and what your competitors are doing. This is invaluable!

2. Once you've done this, look for a domain name with your keywords in it. If your keywords are found in your domain name, it will increase your importance on Google. This is very important for SEO as it will increase your rankings.

3. Using those keywords use header and title tags: This is a chance for you to tell the search engines what you consider to be the most important phrase on your website.
4. Use italics or bold to further emphasize your keywords. You can also increase the font size slightly to give them a higher importance for SEO.

5. The text on your homepage should have proper keyword usage. You want to use your keywords between 2-3% at all times. Don't overdo it or you'll get penalized for over saturating it.

6. Links: Have a lot of links on your site and a site map. Anytime you make a link also use a title tag. This will create additional text for the search engine to read.
7. Images: If you have an image on your site, create an alt tag with some keywords attached. This is will help your rankings.

8. Create a sitemap. Sitemaps are important to SEO and are often searched by the search engines. Most Search Engines you can submit your site map to so they will be regularly checked.

9. Update your site weekly. One of the biggest tips for SEO is that search engines hate a stale site. The longer it sits without being modified, the faster you will notice a dip in its rankings.
SEO isn't hard.